Photographers often wonder how they can compete in the everyone is a photographer environment. How can you grow an established business with technology and start-ups nipping at your heals. The answer is Market Hacking. Expanding your business by developing new markets. Market Hacking uses creative thinking and the latest SEO, PPC and Social Media tools to develop awareness of your work, drive new traffic to your website and analyze the results to increase sales and opportunities. Rosh shares his secrets, presents what you need to know and how to combine the best tools for optimal results. Rosh Sillars is a veteran photographer with a photojournalism background specializing in people, food and interiors. He earned his BFA in photography at the College of Creative Studies (CCS), Detroit. Rosh offers his photography services to traditional media, digital media and corporate clients. He owns the creative representation firm The Rosh Group, Inc. and is a retired university photography instructor. Sillars owns and consults for the marketing and social media company Image 3 Marketing. He is author of four books: One Hour Photographer (April 2012), two Wiley Digital Field Guides (Canon T4i and T5i) and the coauthor of the book The Linked Photographers guide to marketing and social media published by Cengage Learning May 2010. He regularly blogs and podcasts at roshsillars.com. The event will be held at the Iconic Pyramid Building at 7310 Miramar Road, San Diego, CA 92126. We will have a Networking Hour from 6pm-7pm, with the program beginning at 7pm. Light food and refreshments will be served, and raffle prizes will be awarded. In order to better prepare please be sure to pre-register! Tickets are more at the door.