The largest challenge that most photographers face is acquiring new clients and turning them into repeat clients. In this article, we’ll dive into helpful tips and tricks to keep photography clients around and get them to book time and time again.
When running your own photography business, it’s easy to let the business and personal side of life collide. Whether that’s collaborating with clients in an at-home studio or creating an organized set, it’s hard to know where the line is.
The best thing you can do to keep photography clients and turn them into returning customers is to maintain professionalism. Respect the time of your client and yourself, make sure deliverables are clearly outlined, and communicate the value of your work to your client.
These little things may seem like they don’t make a big difference, but in reality, they set you apart from your competition and make your clients feel like they’re working with a pro.
Have Clear Contracts
Having a firm contract that outlines the expectations and requirements of all parties involved in the shoot isn’t just to stay safe, it’s actually a great way to keep both parties happy and expectations in check. For instance, let’s say you have a client who continues to request edits over the number outlined in your contract. You can turn to the contract and refer to the additional fee required for the extra edits. A contract also ensures the clients get their photos on time and it guarantees you get paid.
Keep the Client Satisfied
Similar to having a clear contract, keeping your client satisfied and engaged during a shoot encourages them to rebook and tell their friends about the experience they’ve had with you and your business. Client satisfaction is often attributed to the end result, but also the collaboration between the photographer and the client. One way to increase collaboration is through tethering (more on this later). As a result, the client can see photos and give immediate feedback, which allows you to make on-the-fly adjustments. This creates a better experience for the client and the photographer.
Tether Your Camera
Tethering allows you to show the client what shots you’re getting during the shoot on a larger screen. It can keep the client excited as they see their vision come to life through your work, improving on their experience and often resulting in additional work or referrals. On larger sets, such as editorial shoots, tethering becomes even more beneficial, as it makes collaboration between everyone easier and ensures visions are aligned.
Underpromise and Overdeliver
It’s always best to underpromise and overdeliver. If you know it typically takes you a week to edit and deliver the photographs, tell them they’ll have it in two. Upon receiving the final images in a week, the client knows they’re valued — and if not, you’ve eliminated the stress of a deadline in the event something comes up.
Invest in the Tools to Be Successful
Having the right tools is essential to maintaining a successful photography business. The camera and lens are only half the battle. Remember to tether during your shoots to show your clients that your shots align with their vision and invest in versatile lighting setups. Your clients will be thrilled to work with a professional who reinvests in their business.